Interested in starting your own entrepreneurial journey as a digital agency, but not sure what to expect? Then read up on our interview with Hovsep Seraydarian, the founder of Digilite, a boutique web marketing, design and development agency in Markham, Ontario.

Tell us all about your business...

Digilite is a boutique web marketing, design and development agency with a global client base. Our motivation has always been the love of digital creations and our devotion to improving people’s lives through cutting edge technology and innovation.

With offices in Toronto (Canada), Sydney (Australia), Los Angeles (USA), Yerevan (Armenia) and Dubai (UAE), we are a full-service digital agency offering brand development, web design and development, eCommerce, and strategic digital and traditional marketing. Our strategically designed locations allow our team to operate 24/7 and deliver on projects from start to finish.

Throughout our 15 years of operation, we have worked with major corporations, small and medium sized enterprises (SMEs), start-ups and not-for-profits across a range of industry verticals — professional services SAAS (software as a service) companies, retail, automotive, real estate, financial, healthcare, legal, entertainment, arts and culture and more.

What's your background and motivation to grow as a business owner?

As a software engineer, I've always enjoyed creating corporate software solutions. And when I founded Digilite 15 years ago, our aim was and continues to be to provide cutting-edge technology and best practices, the most knowledgeable specialists in the area, unsurpassed customer service, and to constantly deliver on our brand promise of linking customers to success. What drives me is the desire to make a positive difference in our clients' businesses by always pushing the limits of what they can achieve through customised technical design and marketing solutions.

What's your biggest accomplishment as a business owner?

My greatest achievement as a business owner is having established teams and partners in five different countries while maintaining the same culture and values with all team members.

What's one of the hardest things that come with being an entrepreneur?

The most difficult aspect of being a business owner is being able to see past everyday challenges and learn from failures while remaining driven to achieve more.

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

  • Always make sure you are solving a problem.
  • Learn how to manage a team. Develop a trust-based culture with your team so you don’t have to micromanage!
  • Never get discouraged if you fail. Learn from your mistakes.

Do you have daily rituals for work / wellness / fitness / mindfulness?

Every morning, I wake up and start by checking my emails, Slack messages, and calendar to stay organized. Then, I shave, shower, and grab a coffee before taking my kids to school. After that, I head to the office for work. Twice a week, I make time for strength workouts, and once a week, I enjoy playing soccer for some active fun.

Is there anything else you'd like to share?

The world of technology has changed dramatically throughout the course of my career. I’ve witnessed how the iPhone has radically transformed how we communicate with one another. In the last 20 years, I’ve seen the Web 2.0 revolution and a slew of other technological breakthroughs, but the way we stayed relevant as a company was to keep an open mind, adapt to new challenges, and most importantly, listen to customer feedback and keep a finger on the pulse to be ready to learn something new.

Where can people find you online?

If you like what you've read here and have your own story as an entrepreneur or business coach that you'd like to share, then email; we'd love to feature your journey on these pages.

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