Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Allen Eshmoili, CEO of Premier Spine and Sport Rehabilitation & Wellness, located in Vaughan, ON, Canada.

What's your business, and who are your customers?

Premier Spine and Sport Rehabilitation & Wellness helps people suffering from long-standing aches and pain regain their confidence and return to an active lifestyle (even if they haven't found relief elsewhere). Our clients have typically seen 2 to 3 different providers to help with their chronic back, neck, knee, shoulder, and hip pain and have all but given up hope, until they find us!

Tell us about yourself

I have always wanted to work in healthcare and combine it with my athletic background. I found physiotherapy a career that is challenging and creative. I've worked in various settings, like hospitals, clients' homes, and private clinics. My patients range from sedentary office workers and students to elite athletes, and my patients have been as young as a week old to 105 years old. There is never a dull day!

My biggest motivation is hearing from a patient that they could sleep a full night for the first time in 5 years, that they could garden for the first time in 10 years without back pain, or that they did not have migraine for the first time in decades, allowing them to enjoy their time with friends, family, and life more.

What's your biggest accomplishment as a business owner?

Premier Spine and Sport Rehabilitation & Wellness goes against the grain in healthcare. The vision was to see what everyone else was doing in healthcare and do the opposite. This has set us apart in the marketplace, gained us a large base of loyal patients and clients, and allowed us to scale pretty quickly.

What's one of the hardest things that come with being a business owner?

Initially, the business owner is everything from marketing, sales, finance, operations, service delivery, and quality control. The challenge for a business owner is to get their head out of the weeds, the day-to-day, the tactical work (which may be fun!) to check where you are in terms of your mission and vision and be able to "buy time" to work on higher-level strategies that will move the company forward.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Learn how to create goals, prioritize, focus on deep work, and execute (this may require cutting out Netflix and social media).
  2. Invest in yourself. Learn the business skills you need. Join a mastermind and seek out a mentor. Being a business owner can be a lonely place.
  3. Learn how to hire the right people for the right positions. Know the role's outcome, break down the subtasks, figure out what skills and needed and develop your interview skills.

Is there anything else you'd like to share?

My philosophy is what's best for the client is best for the business. If you constantly look at every decision and approach every day through that lens, you will do extremely well.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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