Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Amber Keller, Owner of Am Happy Soap, located in Austin, TX, USA.

What's your business, and who are your customers?

I make and sell handmade soap!

Tell us about yourself

I have always been drawn to the smells and textures of handmade soap. In 2015, I took a class on how to make cold-process soap and was immediately hooked. For months, I experimented with different recipes. After getting good reviews from family and friends and realizing how much I enjoyed the process, I decided to take it to the next step and create an online store. Since making soap is both a science and an art, I find a lot of joy in creating a product that works well but also looks and smells so fresh and happy 😄

Do you have daily rituals for work / wellness / fitness / mindfulness?

My daily rituals include running, journaling, and meditation. I don't usually do all three every day, but I choose one or two to do each day!

What's your biggest accomplishment as a business owner?

I really love making soap, so I feel so lucky and proud that I get to make soap all the time!

What's one of the hardest things that come with being a business owner?

The hardest thing with my business is inventory! Soap takes six weeks to cure (dry out), so I have to plan super far ahead to make sure I have enough for each month.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have fun! I love what I do. I can't imagine spending this much time and energy doing something I didn't love so much.
  2. YOU do YOU. There is a lot of pressure to fit in with trends (or algorithms on social media). I wholeheartedly believe that if you do things from the heart, your customers can see and appreciate that.
  3. Be easy on yourself. I love to have goals but also realistic expectations.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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