Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Antoinette Lancaster, owner of Diversified Lifestyle Services, located in Oxon Hill, MD, USA.

What's your business, and who are your customers?

I own and operate a behavioral health counseling firm. We provide counseling services to those that reside in Maryland and the District of Columbia.

Tell us about yourself

I founded this practice to help people reach their full potential. The current state of the world motivates me to continue to provide high-quality services to those in need.

What's your biggest accomplishment as a business owner?

As a business owner, my biggest accomplishment is employing others and creating a safe space for novice Clinicians to train.

What's one of the hardest things that comes with being a business owner?

As a business owner, one of the hardest things is similar to my biggest accomplishment, and that is employing others. Employing others in a small business requires you to get to know them to ensure that they are a good fit for the brand, capable and willing to do the work, as well as committed to the mission.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The top 3 tips that I will give to people looking to start, run, and grow a business are:

  1. Set realistic goals.
  2. Be able to pivot at the moment.
  3. Ask for help.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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