Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Elizabeth McIntyre, Owner of Appetite for Balance, located in Louisville, KY, USA.

What's your business, and who are your customers?

Appetite for Balance provides nutrition counseling for people who want to heal their relationship with food and their body. My customers are people who are tired of the blame and self-hate that come with being unable to lose weight and have been set up for failure by fad diets.

Tell us about yourself

I started Appetite for Balance because I wanted to help people understand that it's possible to live life without stressing over every single bite that they eat and that they don't need to do crazy and unhealthy things just to see a low number on the scale. I find it very rewarding to see people progress in their journey and to help encourage them along the way.

What's your biggest accomplishment as a business owner?

There's still nothing that quite matches the thrill of getting my very first client. It was a leap of faith to start Appetite for Balance because I believed there was a market for it, but I didn't know for sure. The first session I had with a paying client was real validation of the concept.

What's one of the hardest things that come with being a business owner?

Learning to set boundaries and say "no" when the situation calls for it has been the hardest lesson for me. When people ask things of me like if I want to be involved in this event, if I want to be interviewed for a podcast, or if I want to have guest blog posts, I always want to say yes, every one of those things would be interesting and worthy on its own, but I have so many things going on that I really have had to learn to pick and choose what activities are the best uses of my time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just Do It. You can think and talk about it and discuss it with family, friends, and mentors, but eventually, you need to act. There are a lot of aspects of running a business that you won't be able to predict. You just need to get started and tackle them as they come.
  2. Don't let Imposter Syndrome scare you off. You have the knowledge and experience in your field, belief in yourself, and trust that you're providing a good service/product to your customers.
  3. Find a mentor or a support network. Even in the most niche business area, you'll have something in common with others who offer a similar service. Build those connections, talk to and learn from other people who have done things that are similar to what you are doing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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