Interested in starting your own entrepreneurial journey in professional development but unsure what to expect? Then read up on our interview with Eileen Jason, Ph.D., President and CEO of ARTA Consulting, LLC., located in West Deptford, NJ, USA.

What's your business, and who are your customers?

ARTA Consulting, LLC offers a dual vertical approach – professional development and emotional well-being. Customized professional development programs for executives, senior management, middle management, and up-and-coming leaders to improve or hone their leadership skills is a specialty for ARTA Consulting. Inextricable linked – particularly during and after the pandemic – assistance with emotional well-being. Team development and leadership programs designed specifically with the company culture are the cornerstones for ARTA Consulting.

Tell us about yourself

It was always a goal of mine to own my business – once I completed my Ph.D. in Organizational Psychology – to combine my corporate experience with sound research to help organizational behavior benefit both the bottom line and individuals. I am passionate about creating working environments conducive to being enjoyable and satisfying and, at the same time, productive and profitable. Knowing that I am helping individuals interact with more awareness and seeing the results of their work with me is the motivating factor for me on a daily basis.

What's your biggest accomplishment as a business owner?

From a professional perspective, the most satisfying aspect of my work is helping people realize their potential. More often, however, individuals deal with many different types of stress in today's working environment. As a psychologist, I am able to provide them with an outlet to express their thoughts while offering them tools to cope with their anxiety. Combining the two offerings – and delving deeper into their individual situations is priceless.

What's one of the hardest things that come with being a business owner?

Honestly, everything! At this point, owning my own business is satisfying, but the most challenging aspect of being a solo business owner is doing everything yourself. Not having anyone to bounce ideas off of can be frustrating, as well as finding the time to market and sell my company's offerings. If I'm honest, bookkeeping is not my favorite way to spend my time. That said, I am so grateful for having gone through this experience.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Staying true to your vision is probably the best advice I can give anyone who wants to start a business today. I would also impress upon anyone to prepare for financial ups and downs as you begin your journey, knowing it may take some time to obtain consistent clients. Flexibility and adaptability are crucial to continuing to grow as a business.

Is there anything else you'd like to share?

One final piece of advice I would give would be not to focus on making money as your primary objective. I know that sounds counterintuitive, but the money will come if you do what you love and do the work with integrity and purpose.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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