Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Ryan Miller, CEO of Ascend Wellness Florida, located in Saint Johns, FL, USA.

What's your business, and who are your customers?

Ascend Wellness takes a different approach to traditional personal training or online coaching. Our hybrid program features an in-person meeting each month but daily accountability through a grading system. Our clients seek body composition improvement, and we mentor them through the process of adhering to an effective yet flexible diet and an easy-to-implement training plan. The grading system holds both the client and the mentor accountable.

Tell us about yourself

I am a medically retired Naval Aviator and a former flight instructor. At the peak of my career, I was selected as the 2016 Naval Air Training Instructor of the Year. After retiring due to a service connected disability, I gained over 70 pounds due to my disability and medications. After three years of misery, I decided to ask for help and got a coach of my own through the Wounded Warrior Program. I created a program for myself using the tools they gave me, and I lost 25 pounds of body fat in 90 days. This inspired me to help other people who are stuck in a rut and don’t know how to progress past their current circumstances.

What's your biggest accomplishment as a business owner?

Taking the plunge and creating all the tools I need to serve clients without relying on others.

What's one of the hardest things that comes with being a business owner?

Being willing to work at all hours of the day. There are no set hours for entrepreneurs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be authentic.
  2. Seek out mentors and other successful business owners who can guide you through the process.
  3. Focus on what your customer needs, not what you have to sell. Solve a problem that exists, don’t create one just to sell a solution.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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