Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Tanishia Warren-Ashade, Founder and CEO of Ashade and Associates LLC., located in Houston, TX, USA.

What's your business, and who are your customers?

We are a boutique firm that helps real estate investors and service-based companies maximize their tax-deductible opportunities and build wealth by leveraging legal tax strategies and accounting services.

What we believe sets us apart is that we are a personable firm made up of trusted professionals working side by side with our clients throughout the year, which allows us to be intimately involved in their journey and understand their unique needs. This results in the ability to provide highly dependable service, supported by our high customer satisfaction and testimonials with clients conveying they find us joyful to work with each year.

Tell us about yourself

I'm an accountant by trade, and the business's initial launch was to create a secondary income stream to pay off debt. However, over the years, I found tremendous joy in the excitement my clients displayed when I helped them work through their business problems and install the right tax/accounting structures to put them on a better footing for the future. This fueled me to see how many more lives I can positively impact, so they can focus on delivering value to their end customers. My family and my ability to help others motivate me daily to do what I do.

What's your biggest accomplishment as a business owner?

My most significant growth as a business owner is the development of my skills as a better leader and learning how to inspire a team dedicated to achieving a common goal.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is finding the strength to push through challenging times, especially when everyone around you is looking to you for answers and motivation. Even when I'm personally struggling, I feel the tremendous need to remain that beacon of hope.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be vulnerable enough to get help when you need it. Remember that you don't have to figure it out alone.
  2. You won't know all the answers but find a way to keep pressing forward.
  3. Believe in yourself and your skill set. You are good enough, and don't let anyone convince you otherwise.

Is there anything else you'd like to share?

The only person that can limit you - is you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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