To date (within a year), we won the "Best Eco-Friendly Laundry Detergent" by Better Homes & Gardens and eliminated over 100,000 single-use plastic jugs.
Be patient. Save more money than you think you need, so you always have a safety net (I learned this one during COVID). Don’t be afraid to ask for help.
Often it seemed easier to stick with the "status quo," however, staying focused helped move the business in the right direction and allowed me to hire like-minded individuals who also would help support and grow our vision.