Interested in starting your own entrepreneurial journey in health but unsure what to expect? Then read up on our interview with Jensine Casey, Owner of Baby O and I Consulting, located in Chelmsford, MA, USA.

What's your business, and who are your customers?

I am a pediatric sleep consultant who works with families of children ages four and younger to meet your ideal sleep situation. Sleep is essential, so finding a way that feels good to parents and gets everyone the sleep they crave is my mission.

Tell us about yourself

I began working in Early Intervention after graduating with my Masters in Early Childhood. Meeting families and being able to support them through their journeys to learn and grow was so amazing. After welcoming my second son, I knew I wanted something more flexible, but I didn't want to lose working 1-1 to help change the lives of families. After getting my certification to be a sleep consultant, I dove right in and now get to do what I love by helping families thrive both by helping them in their homes and virtually.

What's your biggest accomplishment as a business owner?

I would say starting a business and owning it for more than two years is my biggest accomplishment! While I know children, I didn't know anything about running a business - and it's not easy! Learning, growing, researching, and implementing have been huge accomplishments to get to where I am today, and I have successfully helped hundreds of families.

What's one of the hardest things that comes with being a business owner?

Marketing! Trying to keep up with the ever-changing social media has certainly been my biggest struggle! It can feel hard to know what to post and when and not compare yourself to others, but after three years, I am entering a grove that works for me.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start now! It's never going to feel like the right time, but you will be so thankful when you look back that you started.
  2. Don't compare your day 1 to someone else's day 30.
  3. Keep going. If you love what you do, keep pushing and getting creative. Ask for help and find mentors that can keep you moving in the right direction.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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