Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Craig Watson, CEO and Founder of Baked Cravings, located in New York, NY, USA.

What's your business, and who are your customers?

We are a 100% nut-free bakery based out of NYC. We ship nationally as well.

Tell us about yourself

I noticed the need for more allergy-friendly bakeries, and Baked Cravings was born in 2017.

What's your biggest accomplishment as a business owner?

Winning the award for Best of Manhattan two years in a row for bakeries.

What's one of the hardest things that comes with being a business owner?

Continue to push through even when others don't believe.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start as soon as you can.
  2. Believe in yourself.
  3. Love what you do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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