Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Jennifer Barber, Founder and CEO of Barber Consulting, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
My business is a boutique communications agency that focuses on helping established, and emerging brands reach their goals through strategic branding. Our tailored approach helps identify your brand's strengths and leverage those into effective digital marketing campaigns that will grow your brand's presence organically.
Tell us about yourself
I have spent over seventeen years working in the Fashion Industry on a wide range of projects, allowing me to see the opportunity to help small businesses reach their goals! As the backbone of our communities, it's important to me that they can get the support and help they need in the digital marketing space at an affordable cost!
What's your biggest accomplishment as a business owner?
Watching the companies and brands I've helped succeed in their spaces! As well as being able to give back and mentor future business leaders and entrepreneurs.
What's one of the hardest things that comes with being a business owner?
Learning the ebb and flow of client management - Each client is different and requires different needs. Creating the space for them to feel empowered and supported is always my number one priority!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Really dig in and find your niche. It will help you be more successful when acquiring clients.
- This will help you pivot when necessary and save time and money in the long run!
- You are who you surround yourself with - make sure they're people who support your dream and want to help you reach the goals you're setting.
Where can people find you and your business?
Website: https://www.barberconsulting.net/
Facebook: https://www.facebook.com/BarberConsulting
Instagram: https://www.instagram.com/barberconsulting/
LinkedIn: https://www.linkedin.com/company/barberconsultingllc/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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