Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Anna Misztela, Founder of Beauty & Cutie, located in Hackensack, NJ, USA.

What's your business, and who are your customers?

Our business is Beauty and Cutie Hair Skin and Nails Vitamins, and our customers are mostly females who want to improve their hair, skin, and nails. Our product is specifically formulated to provide essential vitamins, minerals, and amino acids that promote healthy growth, shine, and strength in hair, as well as clear and youthful-looking skin and strong nails. We cater to people of all ages who are concerned with their overall appearance and want to enhance their natural beauty from the inside out. We take pride in using high-quality, vegan-friendly ingredients in our products to ensure our customers receive the best possible results.

Tell us about yourself

Growing up, I struggled with acne and hair issues, which made me feel self-conscious and insecure. It wasn't until I discovered the power of dietary supplements that I started to see real results and feel more confident in my own skin.

That experience motivated me to start my own business, Beauty and Cutie Hair Skin and Nails Vitamins Company, where I could share my knowledge and passion with others. Every day, I'm motivated by the positive feedback I receive from customers who have seen real improvements in their hair, skin, and nails after using our product. Knowing that I'm making a difference in people's lives and helping them feel more confident and beautiful is what drives me to continue doing what I do.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is seeing the positive impact that my product has on my customers. I take great pride in knowing that our vitamins are helping people feel more confident and beautiful, which is ultimately why I started this business in the first place. It's incredibly rewarding to receive positive feedback and testimonials from satisfied customers who have seen real results from using our product.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the pressure to make critical decisions that can have a significant impact on the success of the business. As a business owner, you're responsible for setting the vision and strategy for the company, managing the finances, hiring and managing people, marketing the business, and dealing with unexpected challenges that arise.

This level of responsibility can be overwhelming at times, and it can be difficult to balance competing priorities and make decisions that are in the best interest of the business. Making the wrong decision can have serious consequences, such as financial losses or damage to the business's reputation.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Here are three tips that could be useful:

  1. Develop a solid business plan: A business plan is a roadmap that outlines your business's objectives, strategies, and steps to achieve those objectives. It can help you stay focused, make decisions, and identify potential obstacles. A good business plan should include a clear description of your business, target market, competition, marketing strategy, financial projections, and contingency plans.
  2. Build a strong brand: Your brand is the identity of your business. It's what sets you apart from your competitors and makes you recognizable to your customers. To build a strong brand, you need to have a clear brand message, a unique brand name, consistent visual and verbal communication, and a strong online presence.
  3. Focus on customer satisfaction: Your customers are the lifeblood of your business, and their satisfaction is crucial for your success. To achieve high customer satisfaction, you need to listen to their feedback, address their complaints promptly, offer quality products or services, provide excellent customer service, and create a positive customer experience. Happy customers are more likely to return and refer your business to others.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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