Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Alex Bedrosian, Founder and CEO of bedrō Whitening, located in Miami, FL, USA.

What's your business, and who are your customers?

bedrō Whitening is the most convenient, effective, and consistent teeth whitening product on the market. Simply add it to any toothpaste when brushing and use it indefinitely for your whitest and brightest smile! Our market is anyone looking for an improved smile.

Tell us about yourself

The teeth whitening market is a broken market. While strips and trays certainly improve your smile, they are wildly inconvenient and inconsistent. I wanted a method that was easy to use and, most importantly, consistent.

What's your biggest accomplishment as a business owner?

We were thrilled to partner with Revolve, one of the largest e-commerce websites in our market. We have sold out five times on their website and have an average of 4.8 out of 5 stars!

What's one of the hardest things that comes with being a business owner?

It's been difficult to manage the current supply chains effectively, given all the macro-environment issues. We are sold out of our product and waiting on our next allotment. We hope to have it in the coming weeks!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Most importantly, it is to have relentless passion and hit the pavement running, and not overthink the business. An experienced and knowledgeable team is also critical to success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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