Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Betsy Karp, a mental health consultant and wellness & color influencer based in New York, NY, USA.

What's your business, and who are your customers?

My company is Betsy Karp Lifestyle. I am a spiritual creative leader empowering individuals to be, enjoy, and love their true authentic, vibrant selves. As a mental health consultant, I use creative methods such as color therapy, healing modalities, and meditation. I guide you through helpful ways of using the unconscious impact of color in our lives to find a fresh way of looking at your life through a new conscious lens. My customers include anyone looking to improve their mental wellness and make new positive strides in their daily life.

Tell us about yourself

I have personally experienced an inner transformation. I have taken myself from feeling lost and lonely to curating a life of inner comfort, confidence, and awareness - every day.

These past years of isolation and living through a global pandemic magnified these feelings of being alone. We, as humans, are created for community. The community that allows you to feel safe, loved, and supported only manifests when you're willing to reveal the truth about who you really are.

Just you. No filters. No masks. The real, raw, authentic you. It took me years to get here... but I'm here now, and that's what matters! I don't want you to have to wait 50+ years! I want to share the process, the creative tools, and the transformation in a much simpler, more direct way. Having gone through this journey, I can now confidently stand in my authentic being- excited for the world I have created for myself.

The solution is you.
Being you.
Enjoying you.
Loving you.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is having the opportunity to inspire people to be their best selves and play a small part in changing people's lives.

What's one of the hardest things that comes with being a business owner?

One of the hardest things about being a business owner is that it's all on me, and it never really leaves. It's with you all the time, the good, the bad, the highs, and the lows.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know why you're doing it. The why behind your business is the heartbeat and the pulse of everything you create, produce, and distribute. It is the core of what you believe in.
  2. Do you really have a passion for it? Because if you don't have passion for it in the beginning, forget it.
  3. You need a cohesive, connected team. Surround yourself with a great team that believes in your mission and helps you come to life.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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