Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Indira Cristin, Owner of Bettersweet Corp., located in Miami, FL, USA.

What's your business, and who are your customers?

We are the best Vegan Bakery in Miami, and our customers are everybody who has a food allergy or dietary restriction.

Tell us about yourself

I created my business 7 years ago. My mission is to promote inclusion by providing options to everyone who has food allergies, special diets, practices, religions with food restrictions, or just has respect for animals and until now hasn't been able to enjoy a nice cake. We help them to create special memories!

What's your biggest accomplishment as a business owner?

Being able to establish a profitable business without any experience and counseling as an immigrant in the USA.

What's one of the hardest things that comes with being a business owner?

Being able to recognize and take responsibility for bad decisions on time so I don't repeat the same mistakes over time. It allows me to grow and learn.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Set a business plan. Set priorities and evaluate your results.
  2. Be frugal with your expenses. Set priorities.
  3. Recruit smart, reliable, and committed employees.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.