Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Peter Guimaraes, Partner at BiCE Cucina, located in New York, NY, USA.

What's your business, and who are your customers?

We are a 5-star Italian restaurant specializing in Northern Milanese dishes.

Tell us about yourself

My childhood dream was to live and work in Manhattan, New York, and own top restaurants. I love serving the best and most knowledgeable customers from around the world.

What's your biggest accomplishment as a business owner?

Running and owning a brand that has stood the test of time, Covid shutdowns and today remains very profitable.

What's one of the hardest things that comes with being a business owner?

Your life, family, and personal time always revolve around the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be fully invested and dedicated, lose the ego when running your business, and constantly monitor and improve your knowledge of your business and your competitors.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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