Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Billy Woodmansee, Co-Founder and CEO of LyfeSync and Athlete Wellness & Performance, located in Tempe, AZ, USA.

What's your business, and who are your customers?

LyfeSync offers corporate wellness services and certifications for wellness professionals and personal trainers. It also offers athleisure clothing from our sister brand, Athlete Wellness & Performance. Our customers are businesses that care about their employees' well-being, as well as personal trainers, therapists, and movement coaches.

Tell us about yourself

When I was younger, I watched my father go from 5'8, 230 lbs, and pre-diabetic to 170 lbs and off all medicine. The transformation amazed me as I saw his physical form change as well as his mental form. I knew from this day forward I would stay in this space of wellness and performance. Since then, I have studied with a wide range of coaches and started my own company with a friend and occupational therapist that offers a 360-degree wellness service for business and certification for other coaches, trainers, and therapists.

What's your biggest accomplishment as a business owner?

Saving our clients over half a million dollars in health insurance claims and workers' compensation, as well as training and placing a few coaches at businesses to be their wellness providers.

What's one of the hardest things that comes with being a business owner?

Managing your own thoughts about the process.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Remain neutral in all things. Good and bad. It's all just information to help you grow, and nothing is permanent.
  2. Invest in a quality marketing strategy.
  3. Hire people who are experts in your weak spots.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.