Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Alexandra Payne, COO of BioCoach, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

BioCoach is a comprehensive platform designed to support individuals in enhancing their metabolic well-being. Our platform offers an all-inclusive app with a wide range of features, such as personalized coaching, data tracking, recipes, and ready-to-eat meals. The app is paired with a ketone glucose meter and unlimited glucose testing strips.

Tell us about yourself

I have a background in Data Analysis and a Masters in BioStatistics from UCLA. I put this to use when launching BioCoach - a platform aimed at revolutionizing diabetes management by bridging the gap between medical advice and daily home-based practices. It brings me immense gratification to witness firsthand the positive impact our platform has had on our users. Their accounts of shedding 30 pounds and witnessing significant improvements in their A1C levels continue to motivate me each day.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is putting together a great team of individuals who share a passion for health and helping people.

What's one of the hardest things that comes with being a business owner?

The most difficult part is weathering the ups and downs of business ownership. The highs are very high, and the lows are very low.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Choose your 'product' wisely.
  2. Utilize the data to know if you're on the right track.
  3. Don't be afraid to pivot.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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