Interested in starting your own entrepreneurial journey in fitness but unsure what to expect? Then read up on our interview with Ben Densmore, Founder of Blue Print Fitness, located in Irvine, CA, USA.

What's your business, and who are your customers?

Fitness coaching, helping busy professionals burn body fat and build muscle without giving up carbs or time in the gym! I optimize their nutrition to allow them to not eat "boring chicken and broccoli" and give up all of the foods that they enjoy without sabotaging their results.

Tell us about yourself

Started as an in-person PT in 2014 and moved online in 2022. I help busy career-driven men lose 10-20lbs of fat and build 5-10lbs of muscle in 90 days, and 3x their energy levels are guaranteed! I love fitness and changing people's lives.

What's your biggest accomplishment as a business owner?

Changed over 450 men's bodies and mindsets to regain their confidence and allow them to perform at their peak levels!

What's one of the hardest things that comes with being a business owner?

Wearing so many hats.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Pick a profitable Niche in health, wealth, or relationships.
  2. Delegate the things you hate doing.
  3. And don't be afraid to invest in mentorships.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.