Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Kimber Jaynes, Founder of Borboleta Beauty, located in Salt Lake City, UT, USA.

What's your business, and who are your customers?

Borboleta, the ultimate in lash mastery within the world of lashes. We're not just about the perfect application, we're about educating artists, training 35,000+ lash artists worldwide on the importance of lash care and individual artistry. We know that lashes are unique, and we're dedicated to helping each person achieve their perfect look.

Our products are coveted by lash artists and beauty lovers alike, and for a good reason! From our advanced serums to tailor-made cleansing brushes, Borboleta has everything you need to take your lash game to the next level. Join our legion of devoted fans who recognize the transformative power of good lashes. Our products can be found in salons, spas, and lash artists' studios worldwide.

Tell us about yourself

As someone with a true passion for beauty and lashes, my introduction to lash extensions was no coincidence. I began my journey as a lash artist, quickly gaining recognition as one of the top talents in my area. However, as I delved deeper into the industry, I couldn't help but notice a glaring lack of quality education and products available. This realization ignited my drive to make a change and launch Borboleta - a venture dedicated to elevating the industry by providing top-notch education and products.

What makes my work truly fulfilling is witnessing the incredible growth and demand for lash extensions within the beauty community. Being a part of such a rapidly developing industry is incredibly rewarding, and the constant expansion and innovation give me the push I need to keep going every day. Seeing how far we've come and where we're headed is pure gold, and I can't wait to watch our collective journey continue to unfold.

What's your biggest accomplishment as a business owner?

Nothing makes me more excited than knowing that I was able to turn my passion into a thriving business while also growing as an individual. Starting from the trunk of my car, I had a clear vision of what I wanted to create and an unwavering determination to make it happen. I took calculated risks, made tough decisions, and learned to navigate the ups and downs of entrepreneurship. It wasn't easy, but with focus and hard work, Borboleta became a household name in the lash extension industry—known for its high-quality lash products and exceptional customer service.

But beyond the success of the business, what truly makes me proud is the personal growth I've experienced during this journey. I've learned to be more patient, confident, and empathetic toward myself and others. And most importantly, I've learned that every challenge presents an opportunity to learn and grow.

My biggest accomplishment in business may be building a multi-million dollar brand, but I believe that the greatest reward is seeing the impact that Borboleta has had on the lives of our customers and communities. It's a reminder that through hard work and dedication, anything is possible.

What's one of the hardest things that comes with being a business owner?

After 10 years of building Borboleta, one of the most challenging feats to conquer has been the art of scaling and flourishing amidst tumultuous circumstances. Success in today's ever-evolving landscape demands swift adaptation, keen foresight, and an unwavering drive to thrive amidst the waves of change.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It all starts with an unwavering vision that guides your every move. But that's just the beginning.
  2. Your brand should radiate purpose and make a positive impact on the world.
  3. Cultivate a powerful network of allies who will propel you toward sustainable, long-term success. Get ready to conquer the business arena like a boss!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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