Interested in starting your own entrepreneurial journey in arts but unsure what to expect? Then read up on our interview with Bracken Hermansen, Owner of Bracken Hermansen LLC-Murals & Design, located in Henderson, NV, USA.

What's your business, and who are your customers?

We create and install murals of all sizes in all locations. Most images were originally created by us, and some were given by the client. We use traditional paint and brush methods as well as spray paint when applicable. We also offer design services for logos, products, and art licensing.

Tell us about yourself

Since I was a kid, I knew I would pursue the arts. After college, I used my BFA visual art degree to paint oil portraits on canvas by commission. I have done that for 20+ years. But around 2011, I started painting murals for friends and my kids’ elementary school. After a year or so, they hired me to do every hallway. From there, it began to slowly build, mostly by word of mouth. It helped I went grow up and went to school in Las Vegas, but the principals to this day are the ones that refer me to each other for the most work. My social media accounts help as well for pediatricians to find me, restaurants, and Air BnBs. Two things motivate me to keep my business going: money and the love of creating. Don’t get me wrong, mural work is physically demanding, especially if we’re outside in heat/cold. But when we’re in the zone, the hours fly by. I have 4 children (ages 14-22), and we like to travel, so money is always motivating too!

What's your biggest accomplishment as a business owner?

I’d have to say my biggest accomplishment is consistency. I have done huge murals and small paintings, but building a business that supports my family and sticking to it is the biggest success.

What's one of the hardest things that comes with being a business owner?

Pushing myself to do the hard thing. Whether it’s a new project I’ve never done before or up 50ft tethered on a lift, I want the project to have exceptional results and will wake up during the night thinking about it. So I guess sometimes I literally lose sleep in the creative process. In the end, I want satisfied clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start your “10,000 hours” of work in your field. Practice your skill and do a little every day to stay sharp.
  2. Nothing has to be perfect when you start or offer something. Just start, and you get better as you go. Don’t wait.
  3. Be willing to ask for help or accept advice. Sometimes criticism can sting, but maybe they’re right. Be flexible, and don’t wrap your ego around your product or service.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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