Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jenny Farias, Founder of Brands for Humans, located in Charlotte, NC, USA.
What's your business, and who are your customers?
Brands for Humans is an award-winning brand performance and fractional marketing agency for technology and impact startups.
Tell us about yourself
Hi! I’m Jenny.
Innovator, Brand Strategist, and Founder here at Brands x Humans…
And I’m on a mission to help tech and impact-driven startups unleash the full power of their vision, with clarity, confidence and authenticity.
Why? Because today’s consumer is savvy and tired of marketing BS. We expect more, want more, and THIS is the moment to redefine the way brands engage with their customers.
What's your biggest accomplishment as a business owner?
I think my biggest accomplishment is how we help the next generation of impact brands get their shot at changing the world. From b-corps to tech brands, these are the companies of the future, and it’s pretty rad that we are part of their origin.
What's one of the hardest things that comes with being a business owner?
It’s riding the waves of entrepreneurship and understanding that in order to get leave a legacy, you’ll have to embrace failure, learn how to pivot, and buckle up for the ride.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a clear niche/focus area.
- Hire your weakness.
- Find a community of like-minded entrepreneurs.
Where can people find you and your business?
Website: https://www.brandsxhumans.com/services/
Facebook: https://www.facebook.com/brandsxhumans
Instagram: https://www.instagram.com/brandsxhumans/
LinkedIn: https://www.linkedin.com/in/jennyfarias/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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