Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Cadence Dubus, Founder of Brooklyn Strength, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

Brooklyn Strength is a 12-year-old Virtual Fitness and Wellness Studio, previously two storefronts in Brooklyn. We are now fully virtual and loving this medium and the ability to reach people all over the country ( and the world!). At Brooklyn Strength, we teach fitness and movement to people who are over being told to work out to lose weight. Our focus is teaching people how to be strong and free of injuries. Cadence specializes in pain relief and, more specifically, strength building for people with chronic injuries and pain.

Tell us about yourself

I am endlessly fascinated by the human body, movement, and anatomy. I could talk about that all day, and I do! for my job! I feel very lucky that every day one of my clients says, "Thank you so much, I was in pain, and now I'm not!". I am very grateful that helping people is what I do for a living.

What's your biggest accomplishment as a business owner?

Managing my business through two storefronts in the most competitive city in the US, then through the first part of the pandemic ( bc we're still in the pandemic), and through all of that, continuing to grow and develop my teaching and services that make my studio stand out.

What's one of the hardest things that comes with being a business owner?

It's easy to let your business become your entire life and feel like you can never take a break or walk away. I have gotten better and better at that balance, but it's a constant interplay between putting in your all and recognizing when you are micro-managing yourself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

A mentor of mine once said you need radical optimism to be a small business owner. I fully agree. You need to feel a tenacious kind of belief that what you have to offer is worth all the work and sometimes constant challenges you will face to bring your idea out into the world. Radical optimism and find people who will really support you. Bookkeepers and assistants, it takes a long time to find your people but don't work with people who add to the stress!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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