Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Maria Frascella, Facebook and Instagram Ad Strategist of By Maria Nicole, located in East Stroudsburg, PA, USA.

What's your business, and who are your customers?

I am a Facebook and Instagram ad strategist. I help entrepreneurs and small businesses get seen on the largest platform in the world, get more brand awareness, get more leads, and make more sales.

Tell us about yourself

I'm a single mom to 2 young girls. I started my business in 2017 as a way to stay home with my girls and take care of them. I never imagined that it would turn into what it has. I started out as a virtual assistant and then wanted to dive into something that was slightly more challenging. I took a deeper dive into digital advertising and just loved it! For the first time in my life, I finally felt like I was living up to my full potential. I love helping entrepreneurs and small businesses grow and scale their businesses. I feel like I am making a difference in this world. My biggest motivation to keep moving forward and to keep going in my business, even when things get hard or scary, are my children. I want to show them that with determination, perseverance, hard work, and a dream, that you really can create the life of your dreams.

What's your biggest accomplishment as a business owner?

Being able to give back to my community by partnering with other business owners and non-profits.

What's one of the hardest things that comes with being a business owner?

Finding work/life balance. I'm a digital entrepreneur, so I can bring my laptop with me anywhere and work from anywhere. If something needs to get done or there is an emergency, I just hop on my computer. I have had to create boundaries with myself so I can unplug and enjoy my downtime.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Invest in a business coach, someone that can help you navigate starting a business and is in the trenches with you.
  2. Get some kind of system or organizational software in place. Automating tasks will help you in the long run.
  3. Progress over perfection. Don't let perfectionism hold you back.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.