Interested in starting your own entrepreneurial journey in consultancy but unsure what to expect? Then read up on our interview with Tom Cantrell, Founder of Cantrell Consulting, located in Austin, TX, USA.

What's your business, and who are your customers?

We are a full-service video advertising agency. We create video advertisements for our clients and place their ads on video platforms, including broadcast television, cable television, video streaming services, social media, and more. Our clients are small to mid-size enterprises seeking to grow their businesses through branding or product awareness.

Tell us about yourself

Cantrell Consulting was chartered in 2005 as a general business and marketing consulting firm. Over the years, we recognized a demand for affordable, high-quality video commercials with fast production turnaround. Beginning in 2016, we began offering our clients a video media buying service, which later evolved into a full-service video agency. Our customers' aspirations for the success of their businesses are our primary motivation. Their success is our success.

What's your biggest accomplishment as a business owner?

It may not seem like a great accomplishment to some observers, but we are very proud of our ability to weather difficult times, such as the global pandemic, and continue to provide quality services to our clients year after year. We have steadily grown our business year over year and at a manageable pace while maintaining our fundamental commitment to quality, timely, and affordable services.

What's one of the hardest things that come with being a business owner?

Most business owners would agree that growing their customer base while maintaining product and service quality is challenging. If your business grows too fast, you face quality and cashflow challenges. Too slow, and your competition will eclipse you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you are considering starting a business as a solopreneur, list all of your acquired skills and then prioritize them from the one that energizes you the most and makes you the happiest to those that may be your best skills but you don't enjoy. Decide how you can make your best/happy skill into a product or service that potential customers will want. Get up every morning, go to work on your plan, and don't stop working until you have a breakthrough. Finally, never take a customer for granted.

Is there anything else you'd like to share?

Never stake your business on one huge customer that, if they leave you, can hurt or kill your business. When trying to grow your business, always seek to find a replacement for your largest customer, and remember: Your largest customer isn't always your best customer.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.