Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Austin Wszolek, President and CEO of Carbon Cannabis, located in La Crosse, WI, USA.

What's your business, and who are your customers?

My company is Carbon Cannabis. Our customers consist of all types of demographics that all share the value of high-quality, trusted cannabis products.

Tell us about yourself

I was born in Colorado and have been involved in the industry for 12 years. Before I became a cannabis entrepreneur, I am a cannabis consumer, so I got to spend my time at "work," talking, tasting, and selling cannabis. No outside motivation is needed!

What's your biggest accomplishment as a business owner?

My biggest accomplishment was launching our brand at the beginning of Covid and navigating the challenges that came with that.

What's one of the hardest things that comes with being a business owner?

One of the hardest things for me is time management. It's important to allow yourself to "clock out" as a business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it. There are challenges and hardships no matter the path you take; you might as well navigate something you enjoy.
  2. Surround yourself with people smarter than you.
  3. If you think something will cost $100K, triple it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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