Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Caroline Thomason, Founder of Caroline Thomason Nutrition Consulting, LLC, located in Marshall, VA, USA.

What's your business, and who are your customers?

I am a Registered Dietitian who helps women stop dieting and find confidence with food. I also work in the media as a freelance writer, brand spokesperson, and wellness expert.

Tell us about yourself

I opened my business during the pandemic when I had a huge ah-ha! moment. I realized that I desperately wanted independence, freedom, and more creativity in my career. It was a huge jump, but I have never looked back. Today, I am motivated by having full control of my time, getting new opportunities each week, and staying engaged because no day is quite the same.

What's your biggest accomplishment as a business owner?

As a business owner now for nearly 3 years, I am proud that I was able to open and sustain a 6-figure business during the pandemic!

What's one of the hardest things that comes with being a business owner?

Time management and motivation: When you are your own boss, it can be challenging to stay organized and on schedule.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with step 1: I see so many want-to-be entrepreneurs who have overwhelmed themselves thinking through so many details that they feel paralyzed. Just take the first step, and then the second, and so on. You only need one client to get started.
  2. Similar to the above, you don't need a website, business cards, a full-blown photo shoot, etc, to get started. You just need to find your first client to have a business!
  3. Believe in yourself: if you don't, no one else will either!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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