Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Celeste Theory, founder of Style Theory Hair, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Style Theory offers affordable luxury hair treatments in an environment focused on helping our clients relax. At Style Theory, details make the difference. Style Theory’s hair artists are problem solvers who specialize in treatments to repair damaged hair and in working with your unique bone structure to create styles that suit your individual needs.

We bring curiosity, authenticity, integrity, and professionalism to our job every day so our clients can leave looking like their best selves, not like someone else. Target Audience Professional women aged 30-65 Greater Calgary area These are women who are successful and busy. They are not easily impressed. They have no time for pretense. They are looking for quality service at a fair price.

Tell us about yourself

What I have discovered in general about People is everyone wants to look authentic and be themselves. Providing an in-depth consultation And a detailed analysis gives my clients the confidence that what they want and what they need is possible.

What's your biggest accomplishment as a business owner?

To go from simply having a vision and executing it and making it come alive. What I refer to as Vision Alive!

What's one of the hardest things that come with being a business owner?

In business, you must have a people strategy as well as having a well-planned business strategy. Most successes are only as strong as the support and understanding you can provide your team. What is equally important is having the tenacity to make tough executive decisions when things aren’t going to plan.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you are going to run a business, work with like-minded people that have different experiences and expertise. Follow policies and procedures the way you expect your team too. Hold yourself accountable by tracking your daily and weekly goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.