Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Cheryl Edinbyrd, Owner of The Tree of Life Birth Counseling & Wellness Center, PLLC., located in Dallas, TX, USA.

What's your business, and who are your customers?

Maternal and mental wellness. My clients are individuals, families, and companies.

Tell us about yourself

I founded the wellness center in 2012. I have a Ph.D. and am an LPC Supervisor, LCDC, Yoga Therapist, Licensed Massage Therapist, Licensed Esthetician, Licensed Midwife, and Health & Fitness Coach.

I have been counseling individuals, couples, and families since 2010. During this time, I have collaborated with other therapists and treatment facilities to understand the needs of the community. I have also obtained certification as a yoga and massage therapist as well as a health and fitness coach to include more of a holistic approach to working with clients. Due to my belief in caring for the whole person (mind, body, and spirit), I extended my counseling skills to other areas, and along this journey, I extended my services to include midwifery and esthetic work. I was licensed as a midwife during the COVID pandemic in 2020 and as an esthetician in 2022.

What's your biggest accomplishment as a business owner?

Starting construction on my wellness center.

What's one of the hardest things that comes with being a business owner?

Feeling alone, and all things are resting on you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Iron sharpens iron - surround yourself with individuals who can pour into you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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