Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Erica Firpo, Founder of CiaoBella, located in Rome, Italy.

What's your business, and who are your customers?

CiaoBella, is a digital magazine focusing on Italy.

Tell us about yourself

I've been a travel writer for more than 15 years, contributing to publications including Conde Nast Traveler, Washington Post, BBC, The Guardian, and more. I love sharing contemporary Italy with the world. The amazing people and stories I've encountered inspired me to create CiaoBella, as well as the incredible love for Italy from all over the world.

What's your biggest accomplishment as a business owner?

Being recognized in La Repubblica (Italy's national newspaper) and receiving emails from my readers.

What's one of the hardest things that comes with being a business owner?

Motivating oneself when having a tough day and sticking to self-set deadlines.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust your instincts.
  2. Be personable.
  3. Don't be shy about promoting what you do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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