Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Mariana Perroni, Partner at CNPMentors, located in Ponte Vedra, FL, USA.

What's your business, and who are your customers?

CNPMentors is a consulting/coaching and education practice that focuses on helping merchants and other players in the payments, fraud, and e-commerce ecosystem.

Tell us about yourself

I started out in the business world helping a video game company to manage its player community on the international scene, but I quickly discovered how payments and fraud are such huge issues and cause many of the issues that players were facing. Every day I get up knowing that I am able to help people by aiding them in navigating our complex world.

What's your biggest accomplishment as a business owner?

CNPMentors is a rather new business and thus, is just working on hitting its stride. With that said, so far, we've already helped numerous merchants dramatically lower their chargebacks and increase their LTV.

What's one of the hardest things that comes with being a business owner?

I'm pretty new to owning a business so the unknowns have been hard for me. The working hours are long and there is no instruction manual, so it's a lot of trial and error plus, since you don't have a salary at first, the unpredictable cash flow doesn't help either.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You need a lot of tenacity and trust that your idea is sound but don't be afraid to let the idea evolve as you develop your company.
  2. Have a strong team around you that you really trust.
  3. A quote from my video game days, "Player Experience First." Make decisions based on what is best for the customer, and in most cases, that will steer you right.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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