Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jordan Davies, co-owner of Complete Performance, LLC, located in Circle Pines, MN, USA.

What's your business, and who are your customers?

Complete Performance utilizes fitness, fuel, and family to transform the lives of busy men and women through in-person, hybrid, or remote coaching.

Tell us about yourself

In college, I swore I'd never be a personal trainer, but I quickly fell in love with it working at my first gym. Shortly after, I realized I wanted to create a space for men and women to transform their lives through functional fitness. I love celebrating the daily wins of our clients (big and small) - it makes my day!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is taking the leap to open a business with my husband!

What's one of the hardest things that comes with being a business owner?

My business is my life - I truly love what I do. However, it's hard to create and maintain that boundary to not let it consume my entire life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Speak to and listen to your audience - They'll tell you how you can best serve them.
  2. Ask questions - Set pride aside, get a mentor, and seek guidance from those who have come before you.
  3. Consistency is key - Great businesses weren't built overnight, so do the dirty work and enjoy the process of building this from the ground up.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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