Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jolanda ter Maten, founder of Connecting Knowledge, located in Apeldoorn, The Netherlands.

What's your business, and who are your customers?

As a technological knowledge partner, I support you in business development, digital transformation, and strategy. I do this through consultancy, workshops, and lectures.

Tell us about yourself

I have always had a passion for empowering people to make independent decisions. People need the right knowledge for this. I make the complex subject matter of new technology comprehensible and thus accessible to everyone.

What's your biggest accomplishment as a business owner?

Working as an expert for the European Commission.

What's one of the hardest things that comes with being a business owner?

Never having time off. When you are passionate about your business, you cannot stop thinking about new ideas, and you see opportunities everywhere, all the time, even when you are on vacation.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you have a good network.
  2. Do market research: what is the market looking for?
  3. Define your niche and get to know your audience.

Where can people find you and your business?

Website: https://jolandatermaten.com/
Twitter: https://twitter.com/jolandatermaten
LinkedIn: https://www.linkedin.com/in/jolandatermaten/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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