Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michael Giannulis, Co-Founder of Copy Machines, located in Tampa, FL, USA.

What's your business, and who are your customers?

As the co-founder of, I'm proud to lead a team of talented copywriters who provide a unique service known as "Virtual Writing Assistants" (VWAs). At, we distinguish ourselves by offering not only exceptional copywriting services but also the implementation of the created content. This dual approach allows our clients to receive both well-written copy and its effective execution across various platforms. Our team of VWAs is trained to write a wide range of marketing materials, including social media posts, Facebook and Google display ads, YouTube ad scripts, email campaigns, landing pages, blog posts, product descriptions, webinars, and more. Additionally, our VWAs are equipped to implement content on platforms such as Shopify, WordPress, ClickFunnels, Aweber, Active Campaign, Klaviyo, and others.

Our customers include business owners, entrepreneurs, coaches, consultants, and professionals who seek to elevate their marketing efforts with high-quality copy and efficient content execution. Our services are designed to alleviate the stress and workload associated with content creation and implementation, allowing our clients to focus on growing their businesses. Overall, at, we deliver comprehensive marketing solutions, providing clients with all the marketing material they need without the stress.

Tell us about yourself

My journey in the business world has been one marked by determination, resilience, and a passion for helping others succeed. One of my most notable accomplishments includes my appearance on ABC's Extreme Weight Loss, where I lost more than 255 pounds in one year. My personal transformation and success story inspired me to believe that anything is possible with dedication and hard work. When it comes to, my motivation to start this business was driven by my recognition of a gap in the market. I realized that many business owners, entrepreneurs, and professionals struggled with creating effective marketing copy, and they often faced challenges when it came to implementing that content across various platforms. I saw an opportunity to provide a comprehensive solution that combined high-quality copywriting with seamless content implementation. That's how the concept of Virtual Writing Assistants (VWAs) was born.

What motivates me each day is the knowledge that our services at are making a positive impact on our clients' businesses. I take pride in leading a team of talented and dedicated VWAs who are trained to deliver the best results for our clients. Every day, we strive to elevate our clients' marketing efforts, and it brings me immense satisfaction to see their businesses grow and succeed as a result. Ultimately, my passion for helping others, my love for creative and effective communication, and my desire to provide valuable solutions to businesses are the driving forces behind what I do. I believe that through our work at, we're empowering businesses to thrive and reach new heights, and that's what keeps me motivated each and every day.

What's your biggest accomplishment as a business owner?

One of my biggest accomplishments is the creation and successful growth of our unique service, the Virtual Writing Assistants (VWAs). This concept was born out of a recognition of the challenges that many business owners, entrepreneurs, and professionals face when it comes to creating compelling marketing copy and implementing it effectively across various platforms. Our team of VWAs has been able to not only create high-quality marketing materials for our clients but also seamlessly execute the implementation of that content. This comprehensive approach to copywriting and content implementation has resonated with our clients, and we've seen a tremendous demand for our services. It brings me immense satisfaction to know that we're meeting a critical need in the market and providing a valuable solution that empowers businesses to grow and succeed.

Furthermore, I'm proud of the ongoing training and development program that we've established for our VWAs. Our commitment to continuous improvement, including regular work reviews by myself and training sessions conducted by top industry copywriters, ensures that our team remains best-in-class and delivers outstanding results for our clients. Ultimately, my biggest accomplishment is building a business that positively impacts the lives of our clients, our team members, and the industry as a whole. It's incredibly rewarding to see our clients achieve their marketing goals, our team members grow in their skills and expertise, and itself has become a trusted and respected name in the world of copywriting and content implementation.

What's one of the hardest things that comes with being a business owner?

One of the hardest things I've had to grapple with is the constant balancing act of managing multiple responsibilities and making tough decisions that impact the future of the company. Being at the helm of means that I'm responsible for the overall direction and success of the business and that often involves making strategic choices that aren't always easy. For example, deciding how to allocate resources, whether it's time, money, or personnel, is a critical aspect of running a successful business. It requires careful consideration of both short-term and long-term goals, as well as an assessment of potential risks and rewards. Every decision has consequences, and it's essential to weigh all the factors to make choices that align with our company's values and objectives.

Another challenging aspect of being a business owner is leading and managing a team. It's important to foster an environment where team members feel valued, motivated, and empowered to do their best work. At the same time, it's crucial to maintain clear communication, provide constructive feedback, and address any issues that may arise. Building and maintaining a cohesive and high-performing team is both rewarding and demanding, but it's essential to the success of the business.

Lastly, the responsibility of being a business owner can sometimes feel overwhelming. The pressure to succeed, the need to adapt to changing market conditions, and the desire to meet and exceed the expectations of our clients all contribute to the challenges that come with entrepreneurship. Despite these challenges, I'm driven by my passion for helping businesses grow and succeed, and I'm grateful for the opportunity to make a positive impact through our work at

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Validate Your Idea: Before diving headfirst into starting a business, it's crucial to validate your idea and ensure there's a genuine demand for the product or service you're offering. Conduct thorough market research, speak with potential customers, and gather feedback to understand the specific needs and pain points your business aims to address. By validating your idea, you'll have a clearer understanding of your target market and a stronger foundation upon which to build your business.
  2. Prioritize Effective Planning and Strategy: Once you've validated your idea, take the time to create a detailed business plan and strategy. Outline your goals, define your unique value proposition, and establish a roadmap for achieving your objectives. A well-thought-out plan will help guide your decision-making, keep you on track, and increase your likelihood of success. Remember to be adaptable and open to making adjustments as you learn more about your market and customers.
  3. Foster a Strong Company Culture: The success of your business is closely linked to the strength of your team. Cultivating a positive and inclusive company culture where employees feel valued and motivated is essential to attracting and retaining top talent. Empower your team members by providing opportunities for growth and development, and encourage open communication and collaboration. A team that shares your vision and is passionate about the mission will be instrumental in driving your business forward. Ultimately, starting, running, and growing a business is a challenging yet rewarding journey. Stay focused on your vision, be willing to learn and adapt, and never underestimate the value of building meaningful relationships with your customers, team members, and industry peers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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