Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Vivie Bojilov, founder and owner of Couve Health, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Couve Health is the first collaborative care musculoskeletal healthcare clinic in Canada! Each patient visit at Couve Health consists of manual therapy and movement provided together, each session by two providers. The chiropractor/physiotherapist will provide the diagnosis of injury and manual therapy. The rehabilitation specialists (kinesiologists/ athletic therapists) will provide the movement prescription under direct prescription from the patient's clinician.

Our target patient demographic shares these common values,
Autonomy - She feels empowered to make her own decisions and isn’t afraid to take action to make herself feel/be better.
Community - She gives back to charities, loves to participate in communal events, has a fitness community/circle, and enjoys being social.
Time and Quality - She believes that her time has a lot of value and gravitates towards convenience and effectiveness of care, and expects top-notch care from her musculoskeletal providers.

Tell us about yourself

I am a sports chiropractor dedicated to providing exceptional patient-centered, evidence-based care for musculoskeletal pain. I'm specifically proficient in the use of patient education, manual therapies, and functional rehabilitation.

I grew up in Vancouver and completed a Bachelor’s degree in Kinesiology at UBC, where I also played varsity football. I then moved to the San Francisco Bay Area to attend Chiropractic school. And I assisted many local sporting teams/events within the area, such as the North Face Endurance Challenge, San Jose State Rugby, the former NFL Oakland Raiders, Sea Otter Classic, and many more.

After completing my last year of clinical rotations throughout various clinics in the US, from Alaska to Florida, I worked at Stanford School of Medicine, Department of Anesthesiology, Perioperative and Pain Medicine to help publish new research regarding cervical spine MRI segmentation. After that, I returned to full-time clinical practice in 2020 and am now extremely excited to finally be back home to provide my community with the highest level of evidence-based care musculoskeletal care.

My clinical journey with Couve Health began out of the clinical frustration that the people most in need of high-quality musculoskeletal care typically see their chiropractor or physiotherapist after they have given up trying to handle the pain or dysfunction themselves. This further encourages the fear-avoidance model of pain and ultimately leads them to a much higher probability of chronic pain. We aim to help solve this problem with a collaborative care MSK approach.

What's your biggest accomplishment as a business owner?

Opening up the first-ever Couve Health in Vancouver. Next year, we plan to open a second location and then expand across Canada. And also back to the US within 5-7 years.

What's one of the hardest things that come with being a business owner?

Delegating efficiently. We are now working on having systems in place to ensure each department of our business has parameters on how to do that delegation process effectively and efficiently.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do it now. Learn as you make mistakes and correct them on the fly. The world is full of people asking themselves, what if I did this or that. Act now, fail fast and correct your mistakes along the way.
  2. Paint a picture for the startup employees first of what problem you are trying to solve in the world. Then get them motivated around that reason to work hard to help solve that problem. People need a sense of how they are contributing to making the world a better place. Give them one.
  3. Find out your weaknesses before starting your business and hire your staff to help offset your weaknesses. Double down on your strengths and delegate your weaknesses to others who are better suited to handle those.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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