Interested in starting your own entrepreneurial journey in design services but unsure what to expect? Then read up on our interview with Lara Vineyard, CEO of Craving Haven, located in Scottsdale, AZ, USA.
What's your business, and who are your customers?
Craving Haven is a digital marketing company that helps new and seasoned entrepreneurs, non-profits, community advocates, start-ups, government organizations, and fortune 500 companies.
Tell us about yourself
As a creative, I am constantly exploring things that involve growth. I enjoy photography, travel, yoga, knitting, business systems, technology, media, hiking, paper, bookmaking, different cultures, foods, writing, journaling, and so much more… I strive to make things easier for people to understand, bringing different mediums, graphics, and textual content together to support functional creativity. Through the years, I've designed websites, created email campaigns, posted for social media accounts, planned advertising campaigns, and constructed branding packets. I am most proud of my involvement with non-profit organizations where I have helped impact those in need.
What's your biggest accomplishment as a business owner?
One of the most memorable projects I was involved in was helping with the restoration of Castle Hot Springs. It was a passion project that gave me an opportunity to take a step back in time, almost 150 years, and study the way this historic Arizona property and the people who visited it have influenced this state. I ended up creating a coffee table book to document its history and have such a deep appreciation for the amazing people I had the chance to work with.
What's one of the hardest things that comes with being a business owner?
Having enough time to do all the things I'd like to do. I really enjoy volunteering and traveling, and these days it's hard to find the time to do it all.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Always think about the customer experience first and use that as a guide to shape your business.
- Creativity matters in developing a brand and standing out in a crowded field.
- Select to do something that you are passionate about and that makes a difference in the world we live in. You will always be excited to get into the office.
Where can people find you and your business?
Website: https://cravinghaven.com/
Facebook: https://www.facebook.com/CravingHaven/
Instagram: https://www.instagram.com/cravinghaven/
LinkedIn: https://www.linkedin.com/in/laravineyard/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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