Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Heather McDonald, founder of Crystal Flower Organics, located in Madison, MS, USA.
What's your business, and who are your customers?
Crystal Flower Organics is a natural skincare brand that creates artisan soap, facial oils, body oils, body truffles, lip balms, and more. We're dedicated to giving you the very best handcrafted skincare, focusing on creating small-batch skin goodness using natural and sustainable ingredients. We make skincare you can pronounce!
Tell us about yourself
When I first started out in 2017, my passion for creating natural products stemmed from my own personal journey of dealing with eczema. What started as a way to cure my skin has propelled my passion for helping others with their daily skin care regimen. All of the products we make are natural, vegan, and eco-friendly. What motivates me is knowing that what I research, test, and create is helping someone on their skincare journey. I love receiving customer feedback letting me know how this product is helping their skin but also how they feel about themselves. Everyone doesn't have perfect skin, but knowing I'm helping them solve that issue is a humbling experience that motivates me daily.
What's your biggest accomplishment as a business owner?
Starting my business. For years I told friends and family that I wanted to start a business. At my lowest, I started my business, and it was the best decision I ever made. As we head into three years of business, I still think my biggest accomplishment was following my passion by starting my skincare business.
What's one of the hardest things that come with being a business owner?
Delegating! Because you feel like you can do everything yourself, which ultimately leads to burnout. I still make everything myself; however, if I feel like I can't do my own labels or website updates, I will hire someone. Never feel like you have to take on everything yourself!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
First, you need to be passionate about your business because, at the end of the day, you are your biggest supporter and critic. Second, never stop learning your craft; there is always room for improvement. Third, handle your business as a business, not a hobby. Make sure you have everything set up correctly so that people will take your business seriously.
Is there anything else you'd like to share?
Follow us on our social media @crystalflowerorganics to stay updated on our continued growth and journey. I want to thank you for interviewing me, as well as thank Tan @Femi9aesthetics for recommending me for the interview.
Where can people find you and your business?
Website: https://cflowerorganics.com/
Facebook: https://www.facebook.com/Crystalflowerorganics/
Instagram: https://www.instagram.com/crystalflowerorganics/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.