Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Nadia Reese, Owner of Curated Monotony, located in Atlanta, GA, USA.

What's your business, and who are your customers?

Curated Monotony is an online stationery retail space committed to tipping the joy meter one stationery cutie at a time. Customers include fellow planning, journaling, and stationery enthusiasts.

Tell us about yourself

In 2019 I decided to launch a blog, so I created a website. I wanted to share my stationery, snail-mail, and "unchef" journey, so I coined the name Curated Monotony, which I felt reflected the storied meandering I was doing at the time. Then, the pandemic hit us all. I was already beginning to lean back into my love of sending and receiving mail, so I created a goal to send 100 letters and/or postcards globally. My hope was to be able to spread a little sunshine, one mailbox at a time. I met my goal within a few months. I also began to create stationery cuties to make available for my newfound followers on social media. Eventually, I launched a themed stationery club called The Paper Pal Club, where I designed themed stationery products to send to subscribers monthly. I continue to connect with the amazing men and women in this community, growing and learning along the way. I look forward to this next chapter of growth for Curated Monotony.

What's your biggest accomplishment as a business owner?

My greatest accomplishment is yet to be realized. I'm learning something new every day.

What's one of the hardest things that comes with being a business owner?

The greatest challenge I encountered was discovering my style and staying true to what I liked. There are so many pathways to discover and take in this community. I'm glad to have landed where I have.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't think you have to know what you're doing to get started— just go for it.
  2. Connect with others in your community. There are so many amazing people who are just as thrilled as you are about the product or service you offer. It'll be a much better experience with these connections.
  3. Stand firm in the valuation you've placed on yourself, and don't allow strangers, family, or friends to deter you from earning what you're worth.
  4. Get your taxes together by staying organized. It can be a monster, so if you can't figure it out on your own, get a tax professional to help.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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