Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Catherine Florakis, Owner of Customized Fitness LLC, located in New Rochelle, NY, USA.
What's your business, and who are your customers?
I am the owner of Customized Fitness Workout, which offers a combined workout routine of strength & cardiovascular exercise customized toward each individual's specific fitness goals. We're all about movement; it is the key to a healthy body and mind. I provide in-home, virtual, and outdoor personal fitness workouts. My specialty is working with women 50+ of all abilities.
Tell us about yourself
I am an ACE Certified Personal Trainer/Group Fit Instructor/Orthopedic Exercise Specialist and Active Aging Movement Coach. I am an active mom of three young adults. I started my fitness journey to improve my mood and spirits. The exercise made me feel so much better mentally and physically that I decided to change careers and become a Nationally Certified Fitness Professional. Movement is the key to mental and physical wellness.
What's your biggest accomplishment as a business owner?
Starting my business during COVID and having my clients stay active during that time! The gym I worked at shut down, and my clients still wanted to train with me. I started my LLC, and my clients were thrilled to join me virtually and then gradually in person. Helping people to stay active is a thrill!
What's one of the hardest things that come with being a business owner?
Time management and social media.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a clear vision of what you want to accomplish and who your target audience is.
- Enlist the help of your family and friends.
- Set financial goals.
Is there anything else you'd like to share?
I love my job! Watching my clients get stronger and move easier through their activities of daily living gives me such a high. It's the greatest feeling! Let's elevate your fitness journey together today!
Where can people find you and your business?
Website: https://customizedfitnessworkout.com/
Instagram: https://www.instagram.com/cathyflorakis/
Twitter: https://twitter.com/rungirlruncat
LinkedIn: https://www.linkedin.com/in/cathy-florakis-2243477b/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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