Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kelly Walter, Director of Daily Orders, located in Rosebud, VIC, Australia.

What's your business, and who are your customers?

Our business is called Daily Orders, and we solve the overwhelm of daily life with our wall planners and organizational tools. Our customers are busy families or those who want to make their life easier through proper planning.

Tell us about yourself

It all started when I was lying curled up on the floor of my child's room in tears because they wouldn't go to sleep. Wondering how the hell would I get ANYTHING done in a day when I had no time to even have a hot cup of tea. I "should" have been able to handle this. I was a Naval Officer capable of short notice overseas deployments, directing helicopters to land on ships, and conducting rush briefings at Parliament House! How could I not get through a day without tears?

My husband was working a FIFO job, and I just couldn't handle it. There had to be a better way. I realized that the only way I could achieve anything was to set myself a To Do List. A list that I could see and add to, that was in plain sight. One that my husband could see when he got home. One that he couldn't ignore!

So Daily Orders was born. Our planner became the centre of communication for our household, reducing overwhelm, arguments and confusion. If this sounds like a dream come true, it's because it is.

What's your biggest accomplishment as a business owner?

Employing 10 wonderful people and supporting their families.

What's one of the hardest things that come with being a business owner?

The white noise that never leaves your head - you're always on as a business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Test the market before spending thousands on investment, trademark your business name and other assets, and get a great accountant.

Is there anything else you'd like to share?

Your life will never be the same once you've become an entrepreneur. You're always thinking of the next business, the next idea, but it is important to focus on the one you have now and invest all of your energy into that.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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