Interested in starting your own entrepreneurial journey in health & fitness but unsure what to expect? Then read up on our interview with Alana O'Connell, Owner of Dallas Dance Fitness, located in Dallas, TX, USA.

What's your business, and who are your customers?

We provide choreography-based dance fitness classes in a fun, supportive, and welcoming environment. Our customers are usually former dancers who want a great cardio workout that challenges their body and mind, but no dance experience is required. We encourage anyone who loves music and movement to try it out!

Tell us about yourself.

I was very passionate about dance in high school and college. After many years in the corporate world, I reconnected with that passion when I found dance fitness. It is still, by far, my favorite workout, and I love the physical and emotional benefits of dancing and connecting with a fantastic community. I look forward to seeing them in the studio every day, and I love that our program has been the springboard for many wonderful new friendships.

What's your biggest accomplishment as a business owner?

Continuing to evolve the program over time to serve the needs and wants of our community, including our members and instructor team (most of whom started as members). We're grateful to have a loyal and engaged community who care about the program, and who provide the team with the feedback needed to continually improve the class experience.

What's one of the hardest things that come with being a business owner?

Uncertainty. Some seasons are hard, and some are amazing - making it through difficult times can be painful and cause you to question everything about your business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Keep your fixed costs as low as possible. You don't need fancy systems, graphics, or marketing materials. Prove your business concept first.
  2. Hire well. When you've got a proven concept and are ready to add to your team, take your time to hire the right people. Get to know them and make sure they share your values and hopes for the business.
  3. Ask for help. Know your weaknesses and get assistance (bartering is excellent for keeping costs down). Also, solicit feedback regularly from your customers and team – constructive criticism is gold. It can lead to better overall strategic and tactical business decisions.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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