Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Yazan Enayeh, Co-Founder of Damasca, located in Marbella, Málaga, Spain.
What's your business, and who are your customers?
Damasca is a global jewelry and luxury brand known for its innovative designs and exceptional craftsmanship. The company creates premium quality pieces that are admired by people who appreciate creativity and attention to detail. With a strong focus on customer satisfaction, Damasca offers a wide range of products that cater to a diverse market of luxury seekers worldwide. Whether it's an elegant piece of jewelry or a fine luxury item, Damasca delivers the perfect blend of beauty and quality, making it a standout brand in the industry.
Tell us about yourself
As a serial entrepreneur, I was inspired to start Damasca after a meeting with my business partner Halim in Barcelona. With a passion for luxury and creativity, I strive to make Damasca a leading brand in the industry. My drive and determination motivate me each day to work towards achieving my goal and creating high-quality, innovative products that exceed customer expectations. My diverse background and experience have equipped me with the skills and knowledge necessary to succeed in the competitive world of luxury, making Damasca a company to watch in the coming years. And in order to achieve our goals, we onboarded a new creative director "Karla Solis" who has a lot of experience in the industry and a very solid background.
What's your biggest accomplishment as a business owner?
Creating three jewelry collections, doubling annual sales, and introducing Damasca leather.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that comes with being a business owner is managing the financial aspect of the business. This includes ensuring that there is enough cash flow to cover expenses, managing budgets, dealing with unexpected costs and fluctuations in revenue, and making smart investment decisions. It also requires staying up-to-date on financial regulations and taxes. Additionally, as a business owner, you also need to balance the financial success of the company with the needs and satisfaction of your employees, customers, and other stakeholders. All of these factors can make managing the financial aspect of a business very challenging and stressful.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Conduct thorough market research and validation: Before launching a business, it's essential to validate your idea by researching your target market, competition, and potential customers. This will help you identify gaps in the market and determine whether there is a demand for your product or service.
- Focus on customer satisfaction: Your customers are the foundation of your business, so it's crucial to prioritize their satisfaction and needs. This includes delivering high-quality products or services, providing excellent customer service, and continuously seeking feedback to improve your offerings.
- Adapt to change and be flexible: The business landscape is constantly changing, so it's important to be adaptable and willing to change your strategy as needed. This means being open to new ideas and approaches, staying up-to-date on industry trends, and having a contingency plan in case things don't go as planned. Flexibility and agility are key to long-term success in business.
Where can people find you and your business?
Website: https://damascajewels.com/
Instagram: https://www.instagram.com/yazanenayeh/
LinkedIn: https://www.linkedin.com/in/yazan-enayeh-8963b5b2/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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