Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Dara Erck, founder, and CEO of SAM + LEO, located in Aspen, CO, USA.

What's your business, and who are your customers?

My business is SAM + LEO, the first all-natural, non-gendered body care line designed specifically for teens.

Tell us about yourself

Several years ago, I was out shopping with my teenage son, looking for products for him to take to a sleepaway camp. We were both disappointed with the offerings on the shelf. Nothing was created to meet his specific needs, and as a mom, nothing was using clean enough ingredients. That was when the idea struck me to be the one to create these products. Each day, I am motivated by my two sons, Sam and Leo. I want to show them that you can create anything you set your mind to.

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far, as a business owner, has been getting the actual products made and on the shelves of some of my favorite local stores! It’s amazing to see your ideas come to life!

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is deciding where to allocate funds. There are so many things needed that are important and require money, but not everything can be done at once. So I’ve had to learn how to prioritize things and bootstrap when needed.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The top three tips I would give to someone looking to start a business would be:

  1. Do your research.
  2. Talk about your idea with a lot of people.
  3. Don’t be afraid to make mistakes.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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