Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with David Medansky, Weight Reduction Consultant, Fat Loss Expert, and Diet Contrarian, located in Waddell, AZ, USA.

What's your business, and who are your customers?

The average person will attempt 126 different diets during their lifetime. The art of I'm Thinning is losing weight against all odds using the 9 Golden Rules of weight loss for people who love to eat. It is a paradigm shift from the commercial diet industry's try-until-you-die philosophy.

Tell us about yourself

My name is David Medansky, also known as The Diet Contrarian. I was born and raised in Chicago, IL and now reside in Phoenix, AZ, with my beautiful wife Debra of 7 years. I graduated with a bachelor's degree from the University of South Florida and a Juris Doctorate from the University of Arizona Law School. I practiced Law for thirteen years and retired in 2005. I am an international best-selling author of 'Discover Your Thinner Self,' 'If Not Now When?', 'Break the Chains of Dieting' and many more.

At age 61, I was obese and told by my doctor that I had a 95% chance of a fatal heart attack. My doctors told me to find a new doctor because I did not believe I could lose weight, and They did not want me dying on their watch. That was the pivotal point where I realized the severity of my condition and decided to find a way to lose the weight and keep it off. During the next four months, I was able to shed 50 pounds, which was 25% of his total body weight.

I spent my legal career seeing both sides of the fence. Honest people and dishonest people. And during my weight loss journey, I realized that when it comes to the food and weight loss industries, sadly, there are more dishonest people than there are those telling the truth. That's what makes losing weight so difficult. I learned 9 Golden Rules to reduce weight without going on a diet, counting calories, or exercising, and I am on a mission to share this message with the world. At age 67, I hiked up Mt. Kilimanjaro.

What's your biggest accomplishment as a business owner?

What excites me the most is receiving an email, text message, or direct message from someone telling me how the 9 Golden Rules of weight loss helped change their lives. It is rewarding knowing that others have lost weight, now have more energy, feel better, look better, get rid of brain fog, and improved their overall health.

What's one of the hardest things that come with being a business owner?

Convincing potential clients that they can lose weight against all odds by using the 9 Golden Rules of weight loss. Getting paying clients who understand that just because the concepts are simple does not mean they don't have great value.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start small.
  2. Do a lot of market research to determine what your client or customer wants rather than giving them something you might think they need.
  3. Be careful of other so-called experts who want to sell you their products or services that probably won't work. Get references before you hire anyone.

Is there anything else you'd like to share?

Stop Dieting Start Thinning 9 Golden Rules of Weight-Loss for People Who Love to Eat is not simply a book. It is a way of living, a way of life, and a belief, and I wanted to share it with others. The book is the mechanism, a way to share and convey information to you.

  1. The concepts are simple and easy to understand.
  2. The concepts are concise and easily implemented.
  3. You should expect to get results from the concepts.
    • The book will shift the reader's thinking and behaviors.
    • This book will change the reader's eating behaviors and lifestyle in a meaningful and sustainable way.
    • The concepts in the book are actionable, consistent, and repeatable.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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