Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Crystal Janzen, Founder of Daxio Design, located in New Westminster, BC, Canada.

What's your business, and who are your customers?

Daxio Design is a marketing agency that takes on challenges. We started as a small graphic design studio and have grown into an industry-leading marketing agency with a dedicated team of experts. The world of marketing today is very complex, and enterprise-level business leaders are in need of trusted partners to help them navigate complex marketing systems. We create innovative strategies that combine sales psychology with technology to maximize return on investment. Our ideal partner is an ambitious company who is ready to leap forward to the next level of success. What makes Daxio Design different? Most agencies are narrowly focused on only one aspect of marketing while we keep our eye on the big picture. We get to know our client’s brand and advertising programs inside out (including Logos & Branding, Web Design & SEO, Print Marketing, Email Marketing, and Social Campaigns). Our goal is to make marketing easy and effective with the seamless integration of marketing systems.

Tell us about yourself

Creativity has always been my passion. After receiving a bachelor’s degree in graphic design and strategic marketing, I spent two decades as a marketing director in corporate advertising. I was very fortunate to have worked with some industry giants to sharpen my graphic design skills and business acumen. In 2015, I decided to launch my own company and built it from the ground up. For the last 7 years, it has been extremely rewarding to watch the company expand in size, develop my leadership skills, and build partnerships with amazing clients.

What's your biggest accomplishment as a business owner?

I’ve created a company culture at Daxio Design that puts the client experience first. We create advertising strategies that simplify clients’ lives and make them feel more secure about their future. It’s deeply rewarding to help clients to reach their goals faster. Our clients have nominated Daxio Design for the prestigious COC “Business of the Year – Platinum Award,” which we have won twice. We are deeply honoured by their appreciation of our going the extra mile with long days in the studio.

What's one of the hardest things that comes with being a business owner?

In the advertising industry, rapid changes in technology and market forces are an ongoing challenge. So, we have made it our mission to continually evolve to provide the latest innovations in technology. One of our recent projects was to design a cutting-edge business card design that includes an Augmented Reality interface. Perpetual learning and technical mastery have enabled us to stay ahead of industry trends.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The short answer is Patience, Resilience, and Teamwork. A successful business does not happen overnight. It takes a lot of time and stamina to turn a dream into reality. Be willing to stay the course, endure setbacks, and believe in your vision. Don’t try to do everything by yourself; great leaders assemble a talented team to reach higher levels of success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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