Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Lynne Cockrum-Murphy, Founder of Desert Jewel Institute, located in Phoenix, AZ, USA.

What's your business, and who are your customers?

I am an intuitive, a theta healer, and a substance abuse counselor. My clients are people seeking a change in their lives - such as a new job, relief from self-sabotaging habits, support when making a big change in their lives, or helping them to attract healthier people and relationships.

Tell us about yourself

Once I completed my doctorate in education leadership and got licensed as a substance abuse counselor, I opened my business. I worked in a treatment center for five years, and now I work for myself. I am motivated by a desire to help people create the lives they always wished they had.

What's your biggest accomplishment as a business owner?

Staying in business since 2008 and through the pandemic, I'm still here, making a difference and loving what I do.

What's one of the hardest things that comes with being a business owner?

Getting through the lean times, like when I could no longer offer in-person classes because of the pandemic. Fortunately, it was easy to move it all to web-based classes and programs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Persevere.
  2. Know that if you have the desire to offer it, there are people waiting for exactly what you offer.
  3. Use your resources, create a team to support your work, and let them do what isn't your specialty, then use your time for your areas of talent, for your purpose.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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