Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Desiree Williams, Founder of Desire Beauty Studios, located in Columbia, SC, USA.

What's your business, and who are your customers?

Desire Beauty Studios offers lash extensions, body waxing, facials, brow lamination, tint, and more. We service the multifaceted woman who does not have a lot of time for self-care. We get our clients in and out, so they can get back to handling their business.

Tell us about yourself

Being a multifaceted woman myself, I never had time to get pretty or relax. I always wished there was someone I could go to that had top-tier service that would not take 3-5 hours of my day. I loved skin and lashes, so I decided to start a career in the Esthetics field. What motivates me every day is that I know that I am helping a hard-working, strong woman relax after being the rock of her family, business, or social group.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is being able to give back to the esthetics school I attended and demo my lash extensions skills to the new generation of estheticians.

What's one of the hardest things that comes with being a business owner?

I would say being in compliance with the IRS. I had no idea there were so many deadlines and things you had to do in order to stay up to date. I am happy I have an accountant that helps me now.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find your purpose and passion because it’ll never feel like work.
  2. Be transparent and real with yourself.
  3. Wake up every day and decide to make your business better.. every day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.