Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Nancy Crowell, Founder of Flowing Elements LLC., located in Santa Fe, NM, USA.

What's your business, and who are your customers?

I am a Doctor of Oriental Medicine, functional medicine practitioner, and high-performance coach for entrepreneurs, leaders, and high achievers. I support them in achieving optimal health and nervous system resilience so that they can avoid burnout, hit their next level of success, and make the impact they want in the world without paying the price for their own well-being.

Tell us about yourself

My business started after I was already a Doctor of Oriental medicine and mother but hit a wall in my capacity and energy level. I woke up one day and realized that there was no way that I could be the business owner, mother, and partner that I wanted to be with the way that I was feeling. I needed to feel better in order to do better. The thing was that I was already exercising and eating clean, so I recognized that I had to go deeper. That led me to study functional medicine and the nervous system. I started to see the importance of low inflammation and nervous system resilience when wanting to have a growth mindset, increased stress tolerance, and improved emotional intelligence, all of which are predictors of success.

What's your biggest accomplishment as a business owner?

Building my business as a single parent while homeschooling and traveling the world. The fact that I support others in living their dreams while succeeding in business is also pretty amazing.

What's one of the hardest things that comes with being a business owner?

The constant change and lack of control. As business owners, it's imperative that we have the ability to be resilient and flexible. We have to be able to pivot when something is not working. This can be extremely taxing on the nervous system and our sense of safety. And unfortunately, most small business owners are putting themselves as a very low priority when it comes to their business. I believe that a person's health and nervous system should be seen as a business expense/investment. Without you, the ship will sink.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Realize that excitement will wane, so you need to be committed to your impact and long-term goals.
  2. Because this is an endurance event rather than a sprint, don't prioritize your business over your health. You will create more when you feel your best.
  3. Ask for support. I think we often think that everyone is self-made, but that's not the case. Most successful people have good connections, support, networks, coaches, etc. Don't be afraid to invest in support if you don't have social networks that can support you. It's worth it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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