Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Dr. Susan Raatz, Owner of Dr. Susan Raatz, Nutritionist, LLC, located in Saint Paul, MN, USA.

What's your business, and who are your customers?

I am a professional, evidence-based nutritionist in the Minneapolis-St. Paul area. I am a licensed, registered dietitian and provide confidential, individual nutrition advice to clients to meet their personal situations and requirements. My speciality is medical nutrition, and I provide specific, personalized nutrition/diet plans to manage medical conditions. I also provide advice on weight management and eating for optimal health when requested.

Tell us about yourself

I began my career as a clinical Registered Dietitian at the University of Michigan Medical Center. I had a number of jobs in that area but ended up as a Research Dietitian at the University of Minnesota General Clinical Research Center. While there, I completed my Ph.D. in Human Nutrition and became a faculty member in Medicine and Food Science and Nutrition. My last position was as a Research Scientist at the USDA. I retired in 2018 and started my private practice as a part-time endeavor.

What's your biggest accomplishment as a business owner?

I have been successful in establishing an online practice where I see clients who are referred by their physicians or by themselves.

What's one of the hardest things that comes with being a business owner?

The hardest part for a counseling business is maintaining a steady stream of clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it!
  2. Be sure that you have defined your service or product in a manner that will provide the customer base that you are looking for.
  3. Don't be afraid to ask for advice.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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